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Backing Beef with James Madden

   

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This is NOT an episode for vegans. We tread some polarising ground with animal welfare and veganism with James Madden, who explains why his company’s vision to ‘cultivate a better food world’ sees meat on the table.

Over a number of years, James has worked alongside his father, to shape what was originally a boutique lamb brand, into the portfolio his food service and meat distribution company, Flinders and Co. represents today.  


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