The Hottest Trending Global Gin Brands – Never Never Distilling Co with Sean Baxter


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James first met Sean as the Australian National Brand Ambassador for Johnnie Walker and the Classic Malts, during the second industry event he’d ever attended (coincidentally that was at Malt Dining, owned by another guest of the program, Nick Pinn) but his career has spanned every role imaginable in the Australian bar scene and he even had a short stint on Masterchef in 2014. 

Now, a partner in the South Australian spirits company, Never Never Distilling Co., Sean works as Brand Director and plays an important role in drink strategy and development. Through Sean’s leadership, Never Never was named by Drinks International as the tenth Hottest Trending Global Gin Brand in 2022.

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