Halliday Wine Companion Launches Trade Forum On Australian Wine


Written by:

Halliday Wine Companion, the industry benchmark for Australian wine, is thrilled to announce the launch of its annual Halliday Trade Forum.

The Forum will take place on August 3, 2023, at the iconic Prince Hotel in St Kilda and is set to be an inspiring day full of insights from an impressive roster of thought leaders and innovators making waves in the wine industry.

The Halliday Trade Forum will provide a unique opportunity for wine professionals to connect, collaborate, and learn from each other, and no matter which sector of the industry you work in – from winemaker to retailer, distributor to brand marketer – you’re sure to be engaged through panel discussions, interactive workshops, and a special wine masterclass with James Halliday.

At the morning session, Halliday Tasting Team member and renown wine writer, Jane Faulkner will host a stimulating panel discussion featuring fellow Tasting Team members, wine buyer Philip Rich, wine educator Leanne Altmann (Trader House group), and viticulturist and winemaker Tessa Brown (Schmölzer & Brown). The group will share their experiences, challenges, and successes as wine industry professionals. The session will also see the release of Halliday Wine Companion’s annual Trends Report, which looks at buying and drinking habits, emerging varietals and wine styles, viticultural trends and experimental winemaking techniques.

Attendees will then hear from representatives from Tide.PR (Mumbrella CommsCon Boutique PR Agency of the Year 2022) Reload Media, Brown Family Wine Group and Shopify in a session dedicated to selling direct to consumers. Discover how to successfully build brands and the best techniques for attracting and selling to customers.

The afternoon will split into two focused streams. An interactive marketing workshop will offer valuable insights into consumer behaviour, digital marketing strategies, and the art of storytelling. While renowned wine critic and founder of Halliday Wine Companion, James Halliday, will present a masterclass featuring highly rated Halliday wines.

Tickets for the Halliday Trade Forum are available for purchase via the Halliday Wine Companion website.

About James Halliday
With a wine career spanning over 50 years, James Halliday was one of the founders of Brokenwood in the Hunter Valley, and later, Coldstream Hills in the Yarra Valley. James is an unmatched authority on all aspects of the wine industry, and for more than 30 years was among the most senior and active wine judges in Australia. He has won a clutch of awards for his contributions, including the Australian wine industry’s ultimate accolade, the Maurice O’Shea Award. In 2010 he was made a Member of the Order of Australia for his services to the wine industry. James has written or contributed to over 80 books on wine since 1970 and has written a weekly wine column for Australian newspapers since 1978.

About Halliday Wine Companion
For almost 30 years, the Halliday Wine Companion, founded by James Halliday, has served as the definitive guide to Australian wine. Today, a dedicated team of wine authorities collectively taste around 9000 wines each year. With more than 160,000 tasting notes from over 3500 wineries, winecompanion.com.au offers Australia’s most comprehensive collection of wine reviews and ratings to a highly engaged digital subscriber base.

Halliday magazine is printed bi-monthly and offers a uniquely approachable take on wine, food and travel, and in 2022 both Halliday Wine Club and Halliday Wine Academy were launched to serve The Australian wine community. We also publish the Halliday Wine Companion guide – the bestselling annual which sets the benchmark for winemakers, collectors and wine lovers alike.