Digital Platform Greensquare Tackles Sustainability In Specialty Coffee


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Online coffee trading platform, Greensquare, leverages specialty coffee growth with equity crowdfunding campaign and seeks disruption of green coffee trade.

With the global specialty coffee market projected to experience a CAGR of 11.3% from 2023 to 2030, the opportunity for digital innovation is very attractive.

“As global coffee demand continues to rise, it’s crucial we optimise every step of the supply chain,” says Caleb Holstein, Co-Founder of Greensquare.

Chris Meier, Co-Founder of Greensquare, adds, “With the current inefficiencies, any miscommunication or error directly affects the cost and quality of the final product, posing a significant threat to our coffee supply. Greensquare seeks to mitigate these risks and ensure coffee accessibility for all.”

Greensquare currently offers over 450 products from 10 different suppliers. It serves as a virtual green coffee buying assistant, in an attempt to reduce resources, friction and risk in the sourcing and management process.

Saxon Wright, Founder of Pablo & Rusty’s Coffee, commends the platform’s capabilities stating, “Over my career as a coffee roaster, I’ve had to spend countless hours trying to find the right coffee, negotiate deals, and manage spreadsheets to keep track of everything. But with Greensquare, we can see exactly how much of each product we have available and when we’ll run out. This gives us the peace of mind that our other systems never could.”

Backed by SquareX Innovations’, Greensquare attempts to set a new standard for modern agricultural trade platforms. Meier explains, “Our journey doesn’t end with Greensquare, as we’ve received licensing enquiries from various agricultural industries, including grain and fish. We will continue to explore these opportunities.”

About Greensquare
Founded by coffee professionals and technology innovators, Greensquare is an online platform that seeks to revolutionise the coffee supply chain by enhancing connectivity of coffee roasters and traders and streamlining their processes.

To learn more about Greensquare visit their website.

About Caleb Holstein

Caleb Holstein is the Co-Founder and Managing Director of Greensquare. He brings a strong background in coffee with over 10 years of experience as a roaster, consultant and founder.