Based in Melbourne, where he is the founding director of BlueRock – a multidisciplinary, entrepreneurial advisory firm – Pete Lalor applies his passion for automation and innovation to do things differently. Overseeing 13 service divisions in this company alone, Pete is also a Chairman of the 100 Burgers and Mr Burger groups, a director of Belles Hot Chicken and beyond hospitality, is heavily involved in the property industry and the founder of Rosewood – an early-stage venture capital fund.
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