By James Henderson
The hospitality environment we live in is diverging.
There are those who appreciate the in-person nature of our craft and those who would rather get their meal delivered to their couch. The shortest path to sustenance is cutting out the art of our industry and distilling it into a pure science, where robots serve for the purpose of meal delivery and patrons sit, undisturbed, on social media.
May we consider that technology, in all it’s magnificence, is in itself a tool — a powerful tool of humanity that must be harnessed appropriately — carefully applied.
I’m not suggesting we fear technology’s impact and ability to disrupt, but rather that we steer it in a direction that we’d like — a direction that proliferates more important ideas than those possessed by simple minds.
Without the influence of industry players who speak up and push for the appropriate change, technology will mutate our beautiful industry into a beast that we aren’t proud of.
There will be job losses. But they will reallocate.
There will be business closures. But new ones will rise in their place.
Be someone who supports the creation of a robust entity to balance Hedonism and longevity in an industry that flirts with myopia.